Mostly building. Sometimes writing about it.

Born in 1991, I started working at sixteen, initially out of necessity, to pay for my own schooling. The first jobs were small: trading second-hand phones over Kaskus, coding Friendster layouts for classmates, account-boosting in games on the side. It was scrappy work, but it was real, and two things from that period stuck with me. The first was that I didn't need a perfect setup to start. I just needed enough resourcefulness to work with what was in front of me. The second was that trust scales further than capital, and the customer relationship was itself the product.

The work has shifted shape many times since then. A small phone shop in Bekasi. Five family businesses run in parallel: travel, events, catering, cafe, hospitality. A short stint in industrial waste management. The last few years I've been building a gaming ecommerce platform, hands-on across product, engineering, and design, growing and shrinking the team as the work called for it, and learning what staying calm during a tech winter feels like up close.

I'm a builder more than a writer. Most of what shows up here comes from work I've sat with for a while rather than things I picked up secondhand. AI keeps me curious as an accelerator, less so as a topic. Most of how my team and I work today already runs through it, and the part I keep coming back to is the building itself.

Outside the work I read long-form, swap notes with a handful of operators and engineers in shorter conversations, and spend most of what's left at home with my family.

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